STYLE.IS was founded by six London College of Fashion undergraduates who wanted to explore a slightly different fashion narrative. 

 

STYLE.IS' first book LONDON showcases the styles of those that make up our capital.

For London is a special city in which there is a direct relation between what is seen on the street and what ends up going down the runway every season.

 

The inspiration behind these designs comes from people you see everyday. They are delivery drivers, mothers, builders and grandparents. They are not immediately concerned with being followers of Fashion. But these people and their fashion choices unwittingly shape and drive some of the biggest sartorial trends in the Industry. 

 

STYLE.IS strives to recognise the unknown fashion insider and celebrate the diversity of dress found in our Fashion Capital.